UK-based Allied Bakeries is all set to launch Sunblest with a revamped packaging in 2013, in an attempt to boost sales.
Allied Bakeries category director Guy Shepherd said the new packaging uses bright colors and will draw customer attention instantly.
"With price-marked packs for scones and double chocolate muffins, there's a great reason for retailers to stock these everyday treats," Shepherd said.
The newly designed packaging will include the 'sunshine' logo alongside the brand's colour scheme of red and yellow and will be used for Sunblest sliced white bread, rolls, muffins and scones.
The packs will also carry the brand's claim, 'From our mills to your table since 1956.'